Tesco Ireland takes 23% off the price of Soleil Sun Protection products to cover the VAT and help the nation stay safe in the sun

Tesco Ireland has today announced that it is covering the cost of the VAT on Tesco Soleil sun protection products, by permanently reducing the price by 23%.

The price reduction aims to increase awareness among Irish consumers about the importance of sun safety and skin protection and help ensure that quality sun protection products are accessible and affordable. As a result, from today, the price of Tesco Soleil sun protection products, available in stores and online, will start at €1.89.

According to the Irish Cancer Society, skin cancer is the most prevalent form of cancer in Ireland with an average of 13,311 people in Ireland diagnosed annually*. Of those, 1,197 are diagnosed with melanoma skin cancer, a form of cancer caused by exposure to ultraviolet (UV) radiation. The number of people in Ireland being diagnosed with melanoma has tripled in the last 20 years and is one of the most common cancers among people aged 15-29**.

Kari Daniels, CEO of Tesco Ireland said: “We’ve taken the decision to cover the cost of the VAT on Tesco Soleil sun protection products, to help make them more accessible and more affordable for our customers.

As we’ll all be spending more time outdoors this summer, we want to do our bit to highlight the importance of sun safety and skin protection. Of course, we need to be safe in the sun all year round and for this reason, we’re making this price reduction permanent.

With this change, we’re aiming to improve access, affordability, and awareness - we hope it will be a little help for our customers.”

The Tesco Soleil sun protection range offers the highest available protection (UVA 5-star rating) against UVA rays, at an affordable price.

Ends

The relevant products are:
Tesco Soleil Sun Protection Product List RRP from 17.05.21
Tesco Soleil Kids Light Lotion Spf 50 200Ml € 3.07
Tesco Soleil Light Lotion Spf30 200Ml € 3.07
Tesco Soleil Lotion Spf 50 200Ml € 3.07
Tesco Soleil Once A Day 1Application Lotion Spf30 200Ml € 3.85
Tesco Soleil Sensitive Light Lotion Spf30 200Ml € 3.85
Tesco Soleil Sensitive Sun Spray Spf 50 200Ml € 5.39
Tesco Soleil Sensitive Sun Spray Spf30 200Ml € 5.39
Tesco Soleil Sun Spray Spf 50 200Ml € 3.03
Tesco Soleil Sun Spray Spf30 200Ml € 3.03
Tesco Soleil Moisturising Sun Spray 200Ml € 3.03
Tesco Soleil Baby Lotion Spf50+ 75Ml € 1.89
Tesco Soleil Kids Spray 2Hrs Water Resistance 200Ml € 4.23
Tesco Soleil Kids Spf 50 Sun Protection Roll On 50Ml € 3.08
Tesco Soleil Kids light Lotion Spf 50 Mini 75Ml € 2.65
Tesco Soleil Q10 Anti-Aging Face Sun Cream Spf 50 50Ml € 4.62
Tesco Soleil Q10 Anti-Aging Face Sun Cream Spf 30 50ML € 4.62
Tesco Soleil Clear Sun Protection Mist SPF 15 200ml € 2.69
Tesco Soleil Clear Sun Protection Mist SPF 50 200ml € 2.69

Top tips when using Tesco Soleil sun protection:
- Apply liberally all over the body 15/20 minutes before sun exposure and again immediately upon sun exposure.
- Always ensure total coverage of all sun-exposed areas.
- Re-apply every 1-2 hours and always after swimming or towelling.
- For optimum performance, use 36g (approx. 8 tsps) of product per average adult: 1 tsp per half leg, arm, front of body and back of the body.

*https://www.cancer.ie/cancer-information-and-support/cancer-information/about-cancer/cancer-statistics#:~:text=Cancer%20incidence%20in%20Ireland,excludes%20non%2Dmelanoma%20skin%20cancers.

*https://www.cancer.ie/about-us/cancer-resources-publications/cancer-information-resources

 

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