Tesco Ireland launches Annual Christmas Food Appeal supporting communities in need

  • FoodCloud now distributing twice the amount of food since pre-pandemic levels
  • Growing demand for support as families in need turn to community groups for help

Tesco Ireland has launched its annual Christmas Food Appeal in partnership with FoodCloud. Taking place in stores from Friday 2nd – Sunday 4th December, customers are being asked to donate non-perishable food items to benefit local community groups supporting individuals and families who need help most this Christmas.

Since 2013, the equivalent of €1.5 million has been collected in food donations which has been shared with those in need in local communities. Tesco was the first retailer to partner nationally with FoodCloud in 2014, working to ensure no good food goes to waste. Since 2014, Tesco has donated the equivalent of over 16 million meals through its Surplus Food Donations Programme to more than 380 community groups throughout Ireland. 

The campaign encourages shoppers to purchase an additional item during their trip to selected Tesco stores and donate it to the Christmas Appeal Trolley located in store on their way out. Customers are asked to pick up one extra non-perishable food products (e.g. tea bags, pasta and rice, breakfast cereals, and tinned goods) and household necessities (e.g. toiletries, nappies, small clothing items, and toys); all items donated will be given to over 100 local community groups throughout the FoodCloud network, who will in turn distribute it to local families in need.

At the launch Heather Humphreys T.D., Minister for Social Protection, Minister for Rural and Community Development and Minister for Justice, said: “I am delighted to be able to support the annual Tesco Christmas Food Appeal this year.  This has been a challenging year for many families in Ireland.  And so, the donation of just one additional item on a shopping list, will make an enormous contribution to another family’s Christmas.  I have no doubt that this generosity will be appreciated by families up and down the country.” 

Aoibheann O’Brien, Co-Founder and Partnerships Director of FoodCloud added: “The impact of cost-of-living means that we need to support our communities more than ever. FoodCloud is redistributing twice the amount of food compared to before the COVID-19 crisis and we are seeing the demand for food support continue to grow within communities. We are very grateful to Tesco customers and colleagues for their continued support with the annual Christmas Food Appeal. It’s very exciting to see that for the first time, customers can now donate through their online order. We are appealing to anyone in a position to get involved to please do so by picking up even one additional item and donating it to the Christmas Appeal trolleys located in Tesco stores, or by donating through their online order. We cannot stress enough how important these donations are and really appreciate the support”.

Speaking at the launch of the Appeal, Natasha Adams, CEO, Tesco Ireland said: "We are very happy to host the Christmas Food appeal to support local community groups in partnership with FoodCloud. Since our food appeals began the equivalent of €1.5 million has already been collected in food donations. This winter will be increasingly challenging for many people facing food uncertainty, and our local community groups need our help more than ever before. Our customers have, year after year, shown incredible kindness. We would encourage our customers, if they can, support the Appeal because the smallest donation can make a real difference to help spread a little more Christmas joy this year."

Across the Appeal, in large Tesco stores, donation trolleys will be attended to by FoodCloud beneficiary cause volunteers from the local area. Where there is no FoodCloud volunteer available, OLIO Food Waste Heroes will be looking after the trolleys. Express Stores will have a €1 donation option at the till and the funds raised will be used to purchase foo for donation to FoodCloud causes.

This year, the Food Appeal will also run online for the first time at Tesco.ie until 4th December where customers have the option to purchase a €2.50 or €5 bundle for donation.

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